0:51 minutes

Carmelo Anthony might be the New York Knicks small forward, but he now has a new position. Melo has just teamed up with 50 Cent\'s SMS Audio as an investor and brand ambassador. The basketball star opened up about his new gig saying \"50 Cent approaches SMS Audio the same way I do each of my games - with focus and passion... I look forward to representing such an innovative global brand.\" Carmelo isn\'t the first high profile celebrity to join the SMS Audio team as the brand is also backed by producer, Timbaland.

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