Coca-Cola: The Real Story Behind the...

Melissa Lee reports on Coca-Cola's efforts to reinvent itself and develop new beverages. Included: its labs, archives and product testing; its global distribution.

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Coca-Cola: the Real Story Behind the Real Thing

Air Date: 11/11/09
With extraordinary access, CNBC takes viewers behind the scenes of the company's system of mass production and remote distribution, revealing how this iconic American enterprise has quenched the thirst of people around the world.
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