The Oprah Effect

An exploration of Oprah Winfrey's ability to transform a business via her popular talk show. Included: how companies work to get on the show; why even a brief mention by Winfrey can turn entrepreneurs... More

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The Oprah Effect

Airdate: 5/28/09
Carl Quintanilla reveals Oprah's secrets to success and how she turns 'no names' into brand names.
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